Duke Cannon Supply Co.

Brand Refresh + Packaging Design

Directed and designed the Duke Cannon rebrand for packaging design and in store merchandising. The Duke Cannon redesign is captured in the concept of "perfectly unpolished." In collaboration with Pearlfisher (concept design of large logo stamp) and Beacon (illustration work), I designed the design system and directed the team throughout the overhaul of over 100 skus from concept to scale-up. Photography cred to Roo Way photography.